True Connection Electrical & Solar
- Case Studies
- Empowering Electricians with High-Converting Websites – True Connection Electrical Canberra
The Business
Why They Came to Us
Client Details
True Connection Electrical & Solar
Services Provided
Website, SEO, Marketing
Timeline
Ongoing
The Challenge
Global Domain Confusion
Their .com domain confused search engines, making it harder to rank well for local searches.
Insufficient Website Content
Their website had minimal information, which limited its visibility and value to search engines.
Lack of Lead Conversion Strategy
The website’s design and navigation did not encourage visitors to engage or convert into leads.
No Paid Ads Strategy
They were missing out on potential leads from paid channels and needed a strategic plan for targeted advertising.
The Solution
Domain Change to .com.au
We advised Tim to shift from a .com domain to .com.au, signaling to search engines that True Connection Electrical is a local Australian business. This helped improve local search rankings and ensured the business attracted relevant, geographically targeted traffic.
Content Creation & SEO
We enhanced the website content across key service pages to provide more detailed information, boosting relevance for important keywords and improving organic rankings. This also provided visitors with more engaging content, increasing their likelihood to convert.
Landing Page Design & CRO
To maximise the effectiveness of the paid ads, we developed dedicated landing pages optimised for conversions. These pages were crafted with clear calls-to-action, compelling copy, and trust-building elements like testimonials and professional images. The design focused on driving visitors to take action, such as calling for a quote or filling out a contact form.
Paid Ads Strategy
We launched a targeted Google Ads campaign designed to capture high-intent leads. These ads focused on the most profitable services offered by True Connection Electrical, driving qualified traffic directly to optimised landing pages.
The Results
Since launching the new website and marketing strategy, True Connection Electrical & Solar has seen exceptional results:
- 130+ Leads per Month:
The combination of SEO, Google Ads, and optimised website design has resulted in a consistent flow of 130 leads per month across multiple channels, including organic search and paid ads. - Higher Google My Business Calls:
The SEO efforts have led to a steady increase in calls through Google Business Profile, allowing True Connection Electrical to capture more high-quality leads. - Established Reputation:
With over 200 customer reviews, Tim has solidified his company’s reputation as a top choice for electrical services in Canberra, further supporting their conversion rates and business growth.
