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Marketing for Electricians

BDJ Electrical

  • Case Studies
  • How BDJ Electrical’s Optimised Website Climbed The Ranks on Search

The Business

BDJ Electrical is a Brisbane-based company with four skilled electricians servicing residential, commercial, and industrial clients. Their wide range of expertise includes working on large-scale commercial projects, tier 1 manufacturing, and with property developers. They aim to set the industry benchmark by delivering exceptional service in Brisbane, the Gold Coast, and Logan City.

Why They Came to Us

BDJ Electrical sought to enhance their visibility in a competitive market and attract more high-quality leads. Their goal was to create a website that represented their services effectively while improving their search engine rankings and online presence.
Client Details

BDJ Electrical

Services Provided

Website, SEO

Timeline

5 months

The Challenge

Their existing website was outdated, lacked clear messaging about their services, and did not incorporate effective conversion tools. BDJ Electrical also needed original content and images to properly convey their expertise and build trust with potential clients. Their main challenge was to modernise the site and optimise it for lead generation.

The Solution

We began by overhauling the BDJ Electrical website using WordPress. Our developers built a modern, user-friendly, and responsive site that allowed potential customers to easily navigate the services on offer. The website featured:
  • A gallery showcasing their work
  • Customer reviews to build trust
  • Click-to-call buttons and contact forms on every page for easy engagement

Our copywriting team created SEO-optimised content aimed at attracting the right audience. This was all part of a broader marketing strategy that would ensure the site was a lead-generating tool.

In addition, we launched an SEO campaign specifically tailored for electricians, focusing on boosting BDJ Electrical’s search engine rankings and improving their local visibility.

The Results​

The Results After five months of SEO efforts:
  • Keyword positions improved by 1,438 places
  • Monthly page views increased
  • SEO-optimised location pages were the top-visited areas of the website
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