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Marketing for Builders

Holden Constructions

  • Case Studies
  • Enhancing Online Visibility and Marketing for Builders – Holden Constructions SEO Success

The Business

Holden Constructions, led by Andrew Holden, is a growing team of luxury residential builders based in Kellyville, NSW. With a small, highly skilled team, their focus is on quality over quantity. Although they can serve all of Sydney, their main goal was to attract clients closer to home and focus on premium projects. Like many builders, they didn’t need a large volume of work, but they did need higher-quality leads, and their website wasn’t reflecting their potential.

Why They Came to Us

Andrew approached us because he recognised the importance of having a professional website that could not only showcase the calibre of Holden Constructions’ work but also attract new clients through organic search. They were looking for a redesign that would highlight their services and help them stand out in search results, with the ultimate goal of generating more quality leads.
Client Details

Holden Constructions

Services Provided

Website, SEO for Builders

Timeline

3 months

The Challenge

Holden Constructions’ previous website was outdated, lacking the necessary content, structure, and visual appeal to draw in new business. While there were no major technical challenges, we had to rebuild the site from the ground up, ensuring it had the proper foundations for SEO success. This required us to focus on location-based content, which is critical for builders wanting to rank in search results for local services.

The Solution

Our team began by designing a new website that would align with Holden Constructions’ goals. We created a user-friendly, visually appealing site that not only showcased their luxury residential builds but also targeted their ideal audience with location-based SEO content. We worked closely with Andrew, who provided original images and case studies, which further enhanced the website’s appeal and credibility.

To improve their online visibility, we incorporated SEO for builders strategies. This included focusing on their local service area in Kellyville and surrounding regions while ensuring the site was scalable as their business grows. The new website now serves as a strong foundation for future SEO efforts, and we continue to optimise it to help them achieve long-term success.

The Results​

Since the launch of their new website, Holden Constructions has seen a noticeable improvement in online visibility and lead quality. The new site not only reflects the high standards of their work but also positions them well in search results, especially for local residential builds. The addition of original images and case studies has given them a competitive edge, helping to convert visitors into clients.

Happy with the communication throughout and the final result. The new website looks great!

-Andrew Holden

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