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Marketing for Builders

CB Built

  • Case Studies
  • Closing $35 in 7 Days With Marketing & Websites for Builders – CB Built Auckland

The Business

CB Built, led by Callum Benn, has been providing high-quality building solutions for over 15 years. Based in Auckland, New Zealand, Callum and his team are known for their expertise and dedication to excellence. Despite their strong reputation in the building industry, CB Built’s online presence and ability to attract qualified leads were lagging behind their competitors.

Why They Came to Us

CB Built’s website was outdated and underperforming, which limited their ability to attract high-quality leads. Callum reached out to Tradie Web Guys to revamp their digital marketing strategy and increase conversions in a highly competitive landscape dominated by paid advertising. Their goal was simple: generate more qualified leads, boost conversions, and establish a stronger online presence.
Client

CB Built

Services Provided

Website, Marketing

Timeline

7 Days

The Challenge

CB Built faced several key challenges:
Outdated Website

The website did not reflect the quality of their services and lacked the necessary features to convert visitors into leads.

Low Conversion Rate

Despite receiving traffic, the conversion rates were low, resulting in missed opportunities.

Competitive Market

The building industry in Auckland is competitive, and CB Built needed a strategy that could help them stand out and attract qualified leads.

The Solution

Tradie Web Guys took a multi-faceted approach to address CB Built’s challenges and drive exceptional results:
Website Redesign

We completely revamped CB Built’s website using WordPress, making it more visually appealing, user-friendly, and mobile-responsive to improve the user experience and capture more leads.

Facebook Ads for Builders

We launched a highly targeted Facebook Ads campaign aimed at generating qualified leads, ensuring that the right audience was reached with tailored messaging.

Conversion Rate Optimisation (CRO)

We optimised key pages on the website to improve the flow of visitors and encourage conversions through strong calls-to-action, compelling copy, and optimised forms. SEO:

SEO

Implemented SEO strategies to ensure that CB Built’s website ranked higher for relevant builder-related keywords, increasing organic traffic and overall visibility.

The Results​

Our digital marketing strategies delivered incredible results for CB Built:

  • $30K Closed Job:
    Within just one week, CB Built secured a job worth $30,000 directly from the leads generated through our marketing efforts.
  • ROAS of 6593.4%:
    The Facebook Ads campaign achieved an outstanding return on ad spend (ROAS), delivering massive value with a 6593.4% return.
  • Steady Stream of Leads:
    The combination of the new website and targeted ads attracted highly qualified leads, ready to engage and convert into clients.
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