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Marketing for Electricians

Precision Control

  • Case Studies
  • Driving Ideal Customer Traffic To A Commercial Electrical Company Website

The Business

Precision Control & Electrical is a specialised industrial electrical company. They focus on installations, maintenance, and automated electrical systems for industrial clients, helping them meet production goals and enhance plant operations. Unlike typical electricians, Precision Control doesn’t offer residential services or general maintenance.

Why They Came to Us

Precision Control sought to refine their digital presence. Their outdated website wasn’t conveying the right message, and they needed a clearer, more professional platform to engage their target audience—quality leads, not high volumes. They approached us to create a new, effective website that would attract the right customers and facilitate easy contact.
Client Details

Precision Control

Services Provided

Website

Timeline

1 Month

The Challenge

The main challenge was to ensure that Precision Control’s website would draw in quality industrial clients, using very specific search terms. The old website lacked clear messaging, effective navigation, and strong call-to-action points, making it difficult for potential clients to identify the company’s offerings quickly and take the next step.

The Solution

We revamped the website with clear, concise messaging that reflected Precision Control’s services and expertise.
Here’s how we approached it:
Strategic Messaging

We focused on crafting copy that directly speaks to Precision Control’s target audience. This helped visitors understand their offerings immediately.

User-Friendly Design

The website became fully responsive, with obvious call-to-action points and intuitive navigation, allowing visitors to easily find forms and contact details.

SEO-Optimised Content

We enhanced the content with niche SEO keywords to boost organic traffic and improve Precision Control’s visibility over time.

Tailored Services Pages

Each service page was restructured to clearly define Precision Control’s specialised offerings, making it easy for clients to determine if their needs align with the company’s expertise.

The Results​

45.4% of visitors found the site through direct search, while 50% came via organic search results, reflecting the successful SEO strategy.

The new website immediately improved engagement, with more qualified leads contacting Precision Control directly.

The clean design, strategic messaging, and SEO-driven content led to a website that serves as a long-term marketing asset for Precision Control & Electrical.

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