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Marketing for Solar

SJ Power

  • Case Studies
  • Powering Growth for Solar Installers – SJ Power’s Journey to Success

The Business

SJ Power, founded by Shae Jarvis, is a locally owned solar electrical company based on the Central Coast, NSW. Since 2019, the team has been dedicated to offering high-quality solar panel and battery services, aiming to make homes and communities greener. Despite their strong offerings, they needed help boosting their lead generation and upgrading their online presence.

Why They Came to Us

SJ Power faced inconsistent lead generation, with most leads coming from aggregation sites, leading to bidding wars and low-quality prospects. They sought to generate higher-quality leads that were directly associated with their brand and to break free from the cycle of competing for jobs against other companies.

The Challenge

The main issue SJ Power faced was the reliance on third-party lead aggregators, which diluted their brand and resulted in low conversion rates. They needed a digital strategy that would deliver branded, consistent leads while enhancing their online presence and credibility in the solar market.
Client Details

SJ Power

Services Provided

Lead Management System (CRM), Reputation Management

Timeline

Ongoing

The Solution

To overcome these challenges, we implemented the following strategies:
Website Development for Solar Installers

We revamped SJ Power’s website using WordPress, crafting a mobile-friendly, SEO-optimised design that showcases their services, projects, and expertise. This new site became a hub for both lead generation and brand building, positioning them as a trusted expert in solar services.

Local SEO for Solar Companies

We optimised SJ Power’s Google Business Profile and created targeted location pages, ensuring they ranked highly in local searches. This strategy helped place SJ Power in the Google 3-Pack for key solar services in their region.

Facebook Ads for Solar Installers

We launched tailored, high-conversion Facebook Ads campaigns focused on attracting warm leads actively searching for solar solutions, leading to a significant return on ad spend.

Reputation Management

Our automated SMS review request system led to a 61% increase in Google reviews, further strengthening SJ Power's credibility.

Lead Management CRM

Implemented the Tradie Hub CRM system that integrated with their job management platform (Simpro), allowing for seamless lead management and improved customer follow-ups.

The Results​

The results were outstanding:

  • 2881% ROAS in 10 Days: SJ Power achieved a phenomenal 2881% return on ad spend within just 10 days of launching the marketing campaign.
  • Steady Stream of Branded Leads: The combination of website upgrades, local SEO, and targeted ads brought in a steady flow of high-quality, branded leads, reducing reliance on lead aggregators.
  • Google 3-Pack Ranking: They secured a top spot in the Google 3-Pack for their local service areas, increasing their visibility.
  • World-Class Lead Management: The integration of a full CRM system ensured no leads were missed, and the sales process became more organised and effective.

Blown away every step of the way, great team, great service and great results for my business. Highly recommend”

-Shae Jarvis

Conclusion

The implementation of The Hub elevated SJ Power’s operations by establishing efficient lead management and sales systems. 

The integration of appointment booking, pipeline management, job management, and review management not only improved internal processes but also enhanced customer satisfaction. 

The addition of a new admin team member further supported the growing business, setting the stage for continued success.

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