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Marketing for Solar Installers

Stag Electrical & Solar

  • Case Studies
  • Stag Electrical’s $250K Revenue Boost Through Targeted Email Campaigns

The Business

Stag Electrical, Solar & Refrigeration is a well-known provider offering comprehensive electrical, solar, and refrigeration solutions throughout NSW and the ACT.

Why They Came to Us

Stag Electrical approached us to optimise their paid advertising campaigns. Upon review, we identified that implementing a robust CRM system and reducing reliance on various tech services would significantly boost their marketing efforts and overall efficiency.

The Challenge

The company faced challenges in managing multiple standalone tech platforms, leading to inefficiencies in their operations and limiting the potential of their marketing strategies. They needed a centralised system for operations and improved marketing campaigns to re-engage leads and boost conversions.
Client Details

Stag Electrical

Niche

Solar & Refrigeration

Location

ACT & NSW

The Solution

CRM Integration

We transitioned them to Tradie Hub CRM, consolidating their operations into one system that included CRM, phone service, and calendar management.

Email and SMS Campaigns

Leveraged their extensive database with targeted email and SMS campaigns to re-engage previous leads and offer timely promotions.

Paid Ads Management

Managed and optimised their paid ad campaigns to drive conversions using fresh and creative strategies.

The Results​

The outcomes were highly successful:

  • Revenue Boost: The email and SMS campaign generated AUD 250k in work, re-engaging lost leads and driving conversions.
  • Market Domination: Their paid ads achieved some of the best results in years, significantly increasing their market presence.

Conclusion

The strategic overhaul by Tradie Web Guys has significantly boosted Stag Electrical’s operational efficiency and marketing efficacy. By integrating advanced CRM solutions and executing targeted marketing campaigns, they not only optimised their tech stack but also maximised their outreach and customer re-engagement.

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