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Marketing for Solar Installers

Deionno Electrical & Solar

  • Case Studies
  • Turning Deionno Solar Into a Million-Dollar Business with Marketing for Solar Installers

The Business

Deionno Electrical & Solar is a trusted solar electrician based in South Australia, known for its high-quality work and excellent customer reviews. Their services include solar installations, battery solutions, and maintenance, positioning them as a comprehensive service provider in the market. While the business had successfully run paid traffic campaigns in the past, their website lacked the necessary SEO optimisation and user experience to capture and nurture leads effectively.

Why They Came to Us

Deionno Electrical & Solar wanted to improve their online presence, specifically to attract more leads and nurture them through the buying process. Solar is a considered purchase, and they needed a website that could engage potential customers over an extended sales cycle while promoting their full range of services.
Client Details

Deionno Electrical & Solar

Services Provided

Website, SEO, CRM, Ads Management

Timeline

Ongoing

The Challenge

The challenges were clear:
Outdated Website Platform

The website was built on an internally developed platform, making it difficult to update, optimise, or improve its functionality for SEO.

Poor SEO

The existing website lacked proper SEO foundations, resulting in weak search engine rankings and missed opportunities for lead generation.

Underutilised Services

The website did not effectively highlight their broader range of services, such as solar batteries and maintenance.

The Solution

To address these issues, Tradie Web Guys delivered a comprehensive website overhaul and marketing strategy for Deionno Electrical & Solar. Key elements of the solution included:
Website Rebuild on WordPress

Transitioned the website to WordPress, enhancing its functionality, speed, and SEO potential.

Keyword Optimisation

Implemented targeted keywords across service pages to improve search engine rankings and attract the right leads.

Local SEO Focus

Created location-specific pages with optimised local keywords, ensuring the business could reach customers throughout South Australia, not just their immediate area.

Service Showcasing

Redesigned the site to better highlight all service offerings, including solar installations, battery solutions, and ongoing maintenance.

CRM Integration (Tradie Hub)

Implemented Tradoe Hub, our CRM for tradies, to capture leads and nurture them through SMS and email campaigns, to ensure they stay engaged throughout the long sales cycle.

Google Ads Management

Managed their Google Ads campaigns, contributing to immediate lead generation, including a notable $250,000 off-grid solar job.

The Results​

Deionno has seen a huge growth in the business in the last 12 months. By harnessing the capabilities of their CRM to monitor leads and sales, they have gained valuable insights into the most effective marketing strategies.

Our comprehensive ads management service has ensured a continuous influx of inbound leads, resulting in record-breaking success.

Hey guys, one of the leads that came through your Google Ads just resulted in a $250,000 off-grid solar job. So stoked."

– Joe, Deionno Electrical & Solar (June 2023)

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