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Marketing for Roofing Companies Auckland

HDK Long Run Roofing

  • Case Studies
  • Marketing for Roofing Companies Auckland | HDK Long Run Roofing Case Study

The Business

HDK Long Run Roofing is a family-owned roofing company in Auckland, led by owner Jesse. Specialising in metal roofing, the company has earned a solid reputation for trustworthiness and quality. With a team of Licensed Building Practitioners (LBPs), qualified quantity surveyors, and project managers, they ensure every job meets the highest standards.

Why They Came to Us

HDK Long Run Roofing wanted to transition away from subcontracting and start securing their own roofing jobs. As they began generating leads, they needed support in managing the inquiries, qualifying prospects, and organising site visits—something Jesse couldn’t manage alone while working in the field. They also lacked systems for tracking leads, managing contacts, and scheduling jobs.
Client Details

HDK Long Run Roofing

Services Provided

Website, SEO, CRM, Marketing, Sales Executive Program

Timeline

28 days (On Going)

The Challenge

Before working with us, HDK Long Run Roofing faced several issues:

  • Jesse was too busy on-site to handle incoming leads and schedule site visits.
  • No systems were in place to manage leads or contacts effectively.
  • As leads increased, they struggled to keep up with inquiries and appointments, making it difficult to focus on the jobs themselves.

The Solution

To overcome these challenges, we implemented the following strategies:
Website Redesign

Revamped HDK’s website to improve lead generation and better showcase their roofing services.

Local SEO for Roofers

Optimised HDK’s Google Business Profile and created

CRM Implementation

Integrated the Tradie Hub CRM system to streamline lead management, contact tracking, and scheduling site visits.

Sales Executive Program

Appointed a sales executive to handle inquiries, qualify leads, and manage Jesse’s calendar. This allowed Jesse to be hands-off in the qualification process, focusing solely on site visits and closing deals with hot prospects.

The Results​

The results were outstanding:

  • Averaging 50 new leads per month.
  • Over $805,000 in quotes booked into Jesse’s schedule within 28 days.
  • Jesse is now fully booked with his own jobs, eliminating the need for subcontracting, and leaving him to concentrate on selling to pre-qualified prospects.
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