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Marketing for Plumbers

Alkimos Plumbing & Gas

  • Case Studies
  • Achieving 30+ Consistent Monthly Leads Through Google Ads – Alkimos Plumbing Success Story

The Business

Alkimos Plumbing & Gas is a well-established plumbing and gas company based in Western Australia, offering a range of services from emergency plumbing to planned installations. Founded by Martin Lockhart 8 years ago, with 19 years of industry experience, the company had grown successfully offline. However, Martin wanted a website that could act as a lead-generating machine to drive online conversions and keep up with the competition. His vision for the business was to “work smarter, not harder.”

Why They Came to Us

Alkimos Plumbing & Gas had a solid reputation in the local market, but their existing website wasn’t helping them compete effectively online. They turned to Tradie Web Guys for help creating a website that was not only visually appealing but also optimised for search engines and lead generation.
Client Details

Alkimos Plumbing & Gas

Services Provided

Website, SEO, Google Ads

Timeline

Ongoing

The Challenge

The key challenges we identified were:
Outdated Website Layout

While the old website wasn’t bad, it had a cluttered format, no click-to-call feature, and lacked original imagery.

Poor SEO

The site’s content didn’t target key suburbs or high-demand services, meaning it wasn’t ranking well for local search terms.

Lack of Conversion Tools

There was no clear way for users to quickly contact Alkimos Plumbing & Gas, which likely impacted lead generation.

The Solution

To address these challenges, Tradie Web Guys developed a comprehensive strategy:
Website Rebuild

We redesigned the website with a cleaner layout, mobile-friendly features, and a prominent click-to-call button to increase conversions.

SEO-Focused Copywriting

Our team created SEO-optimised content targeting specific suburbs and key services, improving visibility for high-value local searches.

Google Business Optimisation

By optimising their Google Business Place listing, we increased their online exposure, driving more views and daily calls.

Google Ads Integration

Four months after the website launch, Alkimos Plumbing & Gas added Google Ads to align with seasonal services, diversifying their lead-generation channels.

The Results​

The results of these efforts have been clear:

  • 9,480 Views on Google Business: The Google Business Place optimisation alone generated over 9,000 views.
  • Daily Leads from SEO & Ads: The combination of SEO, Google Ads, and a streamlined website led to consistent daily calls and new business.
  • Location-Focused Keywords Ranking: The site now ranks in top positions for important local keywords.

Martin and the team at Alkimos Plumbing & Gas are thrilled with the results, and the business continues to grow as their website and SEO gain traction.

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