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Websites & Marketing for Painting Companies

Absolute Painting

  • Case Studies
  • Transforming Online Presence – Absolute Painting’s Results with Websites and Marketing

The Business

Absolute Painting, led by Mike, has over 15 years of experience in the painting industry. Based in Kansas City, their team is known for delivering high-quality painting services and a “WOW” factor for every client. However, their online presence was outdated, and they were struggling to generate high-quality leads and manage their communication systems effectively.

Why They Came to Us

Mike from Absolute Painting first discovered Tradie Web Guys when he listened to a podcast featuring Matt, the director of Tradie Web Guys. Inspired by Matt’s insights on elevating trade businesses through content, Mike reached out to transform Absolute Painting’s online presence. The goals? Increase conversions, attract higher-quality leads, and streamline internal processes.
Client Details

Absolute Painting

Services Provided

Website Upgrade, SEO, CRM

Timeline

1 Year

The Challenge

Absolute Painting faced several key challenges:
Outdated Website

Their website no longer aligned with their expertise and business goals.

Disorganised Communication

Managing leads and communication was chaotic, with no central system to streamline tasks.

Low-Quality Leads

They struggled to attract leads that converted into high-value clients.

The Solution

To address these issues, Tradie Web Guys implemented a strategic plan that included:
Website Upgrade

A complete redesign using WordPress to create a modern, user-friendly, and mobile-responsive website.

Search Engine Optimization

We optimised their content for search engines in order to rank high for competitive painting-related keywords.

Lead Management CRM

Amalgamated their existing systems into one piece of software, Tradie Hub. This would centralise all leads, tasks, and communication in one place.

The Results​

Thanks to these efforts, Absolute Painting experienced impressive results, including:

  • First-Page Google Rankings:
    Achieved the #1 spot for a competitive keyword with a search volume of 14,800, as well as multiple rankings for other high-intent keywords.

  • Significant Increase in Conversions:
    In just a few months, Absolute Painting saw a notable increase in conversions, with over 23 total conversions and 14 conversions per month.

  • Boost in Google My Business Calls:
    A remarkable surge in GMB calls, increasing inquiries and high-quality leads.

When we came to work with Tradie Web Guys, we came out of a very negative experience. Matt has been amazing in awakening in us a new love for marketing and finding our voice/message to stand out. This has really opened up an exciting new world for me and made running the business feel new and exciting.

Then, we started working with Amanda I was blown away by your ability to take such a can of worms in our processes and begin to shape it into something that will really work to our benefit in saving time and giving our customers a great experience. You and Matt have been absolutely amazing! Thank you for everything!

-Michael Balding - Absolute House Painters

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