Marketing For Builders

Silverpeak Construction

The Business

Silverpeak Construction, based in Moorabool, is a trusted name in high-quality renovations, specialising in bathrooms, laundry rooms, and assisted living spaces. With over 20 years of experience, they pride themselves on delivering functional and visually appealing renovations for clients across Victoria.

Why They Came to Us

Silverpeak Construction reached out to Tradie Web Guys to create a clearer path for growth. Their top priority was achieving a consistent flow of leads and booked jobs to sustain and grow the business. Additionally, they wanted to improve communication with past clients and build key partnerships with occupational therapists and designers. They also needed a modern, functional website that could highlight their services for assisted living, along with a LinkedIn strategy to connect with insurance and NDIS-funded businesses.
Client Details

Silverpeak Construction

Services Provided

Website, Marketing, CRM

Timeline

N/A

The Challenge

Before working with Tradie Web Guys, Silverpeak Construction faced significant challenges. They lacked a clear business growth strategy, leading to inconsistent lead generation and project bookings. They also struggled to maintain connections with previous clients and expand their referral network. Their outdated website and lack of visibility in local search results further hampered their ability to attract new clients, making it difficult for them to grow their business effectively.

The Solution

To address these challenges, Tradie Web Guys implemented the following solutions:
Website Redesign

Created a fully optimised, conversion-driven website.

Google Business Profile Optimisation

Enhanced local visibility and search performance.

CRM Integration

Streamlined customer management and marketing efforts.

Lead Generation Campaign

Developed targeted marketing strategies to increase leads.

SEO Strategy

Improved Silverpeak Construction’s local search rankings, leading to top 3 placement in key locations.

The Results​

Silverpeak Construction is seeing great success, including:

  • Over 50 new leads per month
  • Closed more than $650k in project value
  • Fully booked four months in advance
  • 8842% Return on Ad Spend (ROAS)
  • Top 3 SEO rankings in key locations after launching SEO efforts
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