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Marketing for Plumbers

Rescue U Plumbing

  • Case Studies
  • Rescue U Plumbing’s Website Transformation – How We Helped Them Generate More Business

The Business

Rescue U Plumbing is a state-wide commercial plumbing company based in NSW. With over a decade of experience, they specialise in providing high-quality plumbing maintenance services to property managers, facility managers, and commercial real estate portfolios. While they have a strong reputation in the industry, their old website did not effectively communicate their commercial focus, leading to confusion for potential clients.

Why They Came to Us

Rescue U Plumbing approached Tradie Web Guys because of our experience in designing websites specifically for commercial plumbers. They needed a new website that clearly reflected their B2B services, appealed to the right audience, and differentiated them from generalist plumbers.
Client Details

Rescue U Plumbing

Services Provided

Website Rebuild

Timeline

1 Month

The Challenge

The main challenges were:
Target Audience Definition

Their previous website did not clearly communicate that they exclusively served commercial clients.

Unclear Messaging

The website lacked the necessary content to explain their services and expertise.

Need for Social Proof

Without client testimonials and case studies, potential clients were unsure of the company’s credibility and success.

The Solution

To address these challenges, we undertook a complete website redesign with a focus on Rescue U Plumbing’s commercial plumbing services and B2B audience. Our approach included:
Targeted Messaging

We redefined the website’s copy to focus on their core B2B services, ensuring clear communication of their expertise.

Improved Visual Design

A clean, professional layout with high-quality images was created to showcase their experience and credibility.

Enhanced Calls to Action

We implemented stronger CTAs to encourage potential clients to request quotes or consultations.

Social Proof Elements

Added client testimonials, case studies, and pre-qualifications to bolster their credibility.

Search Engine Optimisation

Although not an SEO client, we included foundational SEO elements in copywriting and website strucuture to help boost visibility in organic searches.

The Results​

The new website for Rescue U Plumbing achieved its goals:

  • Clear Audience Targeting: The website now clearly communicates that Rescue U Plumbing serves commercial clients exclusively.
  • Improved Credibility: Testimonials, case studies, and pre-qualifications showcased on the website have increased trust with prospective clients.
  • Enhanced User Experience: With a clean design and easy navigation, the website appeals to facility managers and property professionals looking for commercial plumbing services.
  • Increased Engagement: The new CTAs and focused messaging have made it easier for potential clients to reach out for services, improving lead generation.
    Overall, Rescue U Plumbing is pleased with the outcome, and the new website now accurately reflects their commercial plumbing expertise.

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